In 1942 when Dr. Kailash Chand Jain (Bhaiji) a visionary started his Toy factory with the first toy being a Tin Car with moving wheels. This was a big achievement indeed, as those were the days when cheap imported toys from Japan had flooded the Indian toy market and nobody dared to make toy cars made in India.
On the occasion of Janamashtmi in the year 1942, he took his toys to Birla Mandir in Delhi and displayed his toys on the roadside and his marketing punch line was “Bharat Mein Bani Car Do-Do Anne,’ (indian made car for 2 anna) at the end of the day he managed to sell his entire stock. It fetched him Rupees Twenty Four. He thought to himself- India is a vast country with several festivals across the country throughout the year and thus exists a huge potential to market Indian made toys. Only thing he had to do was find ways to reach the consumer. This realization marked the beginning of our success story.
Over the years having made various mechanical and battery operated toys, Mr. Dinesh Jain and Mrs. Meenakshi Jain, the second generation involved in the family business, started the present line of MASOOM playmates in 1980s with a 6” soft doll called “Betty” eventually developing over 400 successful products across different categories of toys.
Today, Mr. Kartik Jain, the third generation of the family business carries on the legacy by transcending into new dimensions of the toy market worldwide with a greater focus on widening the market reach and delivering products that give higher value to customers.
‘Masoom’ – meaning innocent, a word best describing a child, is an established brand of toys since 1942. It has acquired a reputation for quality and reliability.
Masoom toys provide a meaningful company to children. They engage a child's senses, sparks their imagination and fulfil their needs of sharing their world of joy, fantasies and secrets. The toys are ideal companions for kids to grow with.
We specialize in high quality baby squeeze toys, dolls, ride on cars and educational products. All our products are safe and non-toxic having passed through stringent quality tests for International markets.
Children worldwide love our toys for their design and durability. We welcome you to the world of MASOOM!
Our premium range of soft body dolls, plastic dolls and walk along dolls.
Science kits, puzzles and innovative board games to unleash a child’s imagination and logical thinking.
Safe & non-toxic toys for infants. Lead free, phthalate free and no other heavy metals.
Made of high quality materials with unique designs.
Novelty products like pen/pencil stands.
We are the first factory in India to manufacture battery operated ride on car for kids. Our electric cars are of international standard quality and finish.
We manufacture a variety of Sports goods meant mainly for indoor training purpose of children. Customers can give their own designs to manufacture as OEM.
The products are all manufactured using safe and non-toxic raw materials and are formulated to imitate the performance (bounce, weight, etc) of its actual counterpart as close as possible.
Various products include Cricket Balls, Hockey Puck, Hockey Balls, Markers, Discus and Shot Put.
The products can easily be made as per European or any other international safety standards or as per customers requirement.
Realistic artificial hands made of high grade PVC and specially designed for handicapped people for restoring basic functionality and appearance at an affordable cost.
Our capabilities to give high quality finishing to our products are visible in our prosthetics complete with intricate details and contours of a real hand.
Available in various sizes and colours, these artificial limbs have assisted in functionality of over 100,000 adults and children.
With over 70 years experience in manufacturing various products from battery operated radios to electric fans, from tin toy cars to automobile parts and from prosthetics to textile products, we have successfully satisfied customers from across the world with a variety of customised products in bulk orders.
We welcome reputed companies from across the globe to give us opportunities to develop and manufacture high quality products for them.
We are versatile when it comes to manufacturing processes. The list of our achievements is long and every product we have developed for our customers has been a learning experience for us.
Customers are most welcome to contact us for manufacturing just about anything from any material they wish to. We are confident of fulfilling the customers requirement satisfactorily.
Our specialisation in rotationally molded PVC enables us to develope and manufacture automotive components.
We have successfully devloped and manufactured highly quality controlled medical device components.
"Nothing is permanent but change!"
We love our customers, so feel free to visit during normal business hours.
C-148 Hosiery Complex, Phase-2 Extension, NOIDA-201305, Uttar Pradesh, INDIA